I only refer to other blogs occasionally, in particular if they have a commercial goal.
But this one is interesting enough: an infographic showing you 6 signs of cloudwashing.
See http://blog.workbooks.com/blog/bid/286046/watch-out-for-fake-cloud-infographic (at the end there is a request for sign-up, none is required).
More and more companies are blatantly recycling old IT solutions as cloud solutions. While such evolution may be genuine (we actually have a course on the steps you need to take in this), more often than not the marketing is the only innovation.
An example sign is: ‘“Cloud CRM software” is installed on your server or laptops’.
You would not believe this actually happens, but apparently it does. Go Google.
If you are a cloud provider (or aspire to be), you can take this as an example for your own marketing.
If you want to learn more on how to positions yourself as a good cloud provider you might want to check out my Cloud Essentials course.