Cloud vendors fixation on price is costing them business

Cloud computing is cheap, right?

No, not really. Obviously it can be if you are a small user, and your capital outlay will off course be lower. But in a  lot of cases I see, the total run cost is comparable to on-premises solutions.

Yet even though cloud vendors still play the price card, cloud buyers see things differently, a small survey conducted at Cloud Connect recently suggests. Here is a summary slide of the findings.

Cloud Connect Enterprise Cloud Adoption Survey

To me this suggests that cloud vendors could use some education and training in articulating the business value of their propositions to their customers. This will allow them to close more deals at higher values.


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